2017-03-27 23:19:46
Alina Blaga
It’s been more than a year now since I’ve started using Clarins products and I can tell you I am a BIG fan of all the products they produce. I was very happy when I had to make a project for my MBA about Clarins, because I got to really know the brand and to understand their vision of beauty and their dedication regarding their clients. I will come back with an article where I will fully describe all the products I am using from Clarins, but right now, I want to present to you a little bit about Clarins universe.
About Clarins Universe
Founded in 1954 by a masseur called Jacques Courtin-Clarins.
French luxury cosmetics company, manufacturing worldwide prestige skincare, cosmetics and fragrances.
“Beauty has become an important element in a woman’s psychological make-up.”
— Courtin-Clarins —
Clarins Timeline
Clarins_Albizia
Clarins mission
to invent products for every beauty need and desire
products made exclusively from plant extracts to give both women and men the best Nature has to offer
environmentally friendly (reduced greenhouse gas emissions in the laboratory)
Clarins reveals itself in the mind of its customers with the following statements:
State-of-the-art skin care solutions
Luxurious beauty product range with typical French cosmetics’ style (i.e. unique rosy scents, sophisticated colors and designs)
Reasonable price range (≥€30 up to roughly €500) compared to other premium beauty brands such as Dior, Chanel, Lancôme, etc
Women from 20 up to 70 years of age use Clarins products to:
Improve and enhance their skin condition
Look sexier, more confident and sophisticated with French beauty style
Save time preparing themselves for work or other occasions (as the products are easy to apply and last for all day long)
Clarins beauty products range can be symbolized as a woman who is:
Clarins – Typology of Women Customer
Clarins Product range:
Clarins Product Range
Receive the latest Trends and News about People from the Fashion Industry. Sign up for our Newsletter.
Citeste mai departe