2016-10-28 14:51:17
Alina Blaga
Dior comes with a bright new idea: My Lady Dior Bag which gives you the possibility to customize the strap of your Lady Dior by choosing from its Lucky Badges, creating a modern and casual allure.
For this new Lady Dior campaign, inspired by this passion, the photographer Craig McDean had captured the beauty of Marion Cotillard in an amazing garden.
“As a flower-woman among the flowers, dressed in looks from the cruise 2017 collection in strong hues or delicate embroideries, the actress and Dior Muse poses for a series of colorful portraits with the House’s iconic bag on her arm. She carries it in a black or bright red leather version, its strap personalized with Lucky Badges spelling her initials, or in a version in green exotic leather embroidered with floral motifs.” – DIOR MAG
The bag is equal parts old and new: Upper East Side Lady Who Lunches and Downtown Rocker Girl. It’s the new It Bag you really, really, really need.
Lucky Badges in colored enamel offer an infinite variety of possibilities to create a unique bag of ones own. Depending on mood or occasion, they can be clipped onto the detachable strap on the new small version of the Lady Dior. Unveiled at the cruise 2017 show at Blenheim Palace, this new release has inherited the architecture, emblematic cannage motif and metallic charms of the House’s iconic bag, but sets itself apart through its shrunken dimensions and suppleness.
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